I’m a mercurial ideas person, with a disciplined approach to creativity.
Less of a storyteller, more like a contestant on a reality show about life hacks for digital natives, I’m always testing what works, and what doesn’t…
Like a hummingbird cross-pollinating ideas across ecosystems, moving playfully between zones, and helping teams grow stronger through connection…
For me, teamwork is a garden, not a zoo. it thrives on care, rhythm, and diversity, not control. My practice blends practical knowledge in digital media with a strategist’s eye for systems:
Information systems & data collection → building structures that actually support creativity.
Creative experience & copywriting → shaping interaction and immersion through words and design.
Growth metrics & optimization → grounding imagination in measurable impact.
What I do
I believe the best experiences anchor us in the present moment while connecting us to the spaces and people around us.
My work lives at the intersection of human–computer interaction, telecommunications theory, and cultural systems. As a Product Manager and experience strategist, I design digital architectures that explore the tension between real-time presence and mediated exchange — across space, interfaces, and shared dialogue.
I specialize in building UX research ecosystems that support continuous discovery and drive product and content strategy in spatial and asynchronous contexts, particularly for community-centered, social, and collaborative dynamics.
Designing with Systems in Mind
Content Development & Strategy (social media, spatial computing, video)
User Research & User Testing
Journey Mapping
Agile Methodologies
Product Management
Qualitative Research Methods
Ideation & Prototyping
Growth Marketing
Solutions Architecture
Design Research for Communication Technology
Stakeholder Engagement & Client relationships
Integrated technology in service design, experience design, and systems design.
Client work
UX research with real people in real store settings to design digital products and immersive experiences for customers, across a 5,000 store retail ecosystem.
Delivering customers the 100% Happiness Guarantee at Bombas, the social impact sock company through prompt engineering for chatbots.
Testing and UX Research for pickup/drop-off technology to Rent the Runway’s Flagship Store, transforming it into a dream closet for millions of members
Developing systems for membership experience co-working space in NYC for social impact entrepreneurs in a global network
User research with drivers to expand service across New York City’s boroughs
Producing content and pioneering social media strategies to transform a legendary underground punkhouse into a co-working community for New York’s music scene
Designing membership experience and programming for creative technologists at the New Museums innovative incubator
